about


ugly began as a sarcastic insult to ourselves. not a clothing brand - rather an idea, an alias, a perspective. in a world full of opinions and criticism, we embrace it all. it's said that beauty lies in the eye of the beholder. the beauty in ugly is precisely that, the irony. recognizing that everything is perfect and beautiful, because it can be. with fashion being at the core of us here and a perfect medium to get ideas across, we turned to design. gaining heavy inspiration from our personal aesthetics, we began to create minimal and unique designs. we hope you love them.
20% of project 001's proceeds will be donated to UNICEF Philippines.
all products from project 001 are now SOLD OUT.
please follow @uglycloth for more details.